Do you want to grow your business? Then improving the website traffic is a pretty good way to achieve it. Google Search Console is a free powerful tool created to help business owners understand how Google sees their website.
But unfortunately, most business owners don't know how to use the Google Search Console data to improve business effectively. The digital marketing dashboard provides all the necessary marketing data required to track the marketing efforts. It will alert about the security issues, errors and indexing issues that will affect the website's ranking. You can use the business intelligence Google Data Studio to visualise all the data to improve sales. How to use Search Console data to improve the business? 1. Connect Google Search Console to Google Analytics – Connecting this tool with the Google Analytics account will help you analyse Google Search Console data in Google Analytics. This will help you get a new perspective on the top-performing keywords and content. If you haven't done it before, we recommend using Powermetrics Google Data Studio. It will automatically show your top-performing keywords. You can create a customised digital marketing dashboard to see impressions, clicks, CTC, average position, bounce rate, pages per session and sessions. 2. Find and fix search indexing issues – The most supportive feature of Search Console is that one can troubleshoot indexing errors. These errors usually can affect the search rankings by stopping the search engine from crawling and indexing the website's pages. These errors can be located easily with the Coverage report. This will show which web pages are indexed by Google and pages which are resulted in a warning or an error. You can find the common indexing errors such as 404 error, soft 404 error, server error and not followed. 3. Find and fix security issues – Security issues usually stop Google from crawling the website and cause a sudden drop in website traffic. Google will temporarily remove the affected pages showing warning messages to the users and will result in dropping website rank. The most common security issues faced by websites are Trojans and malware. 4. Using Google Search Console to grow traffic – The fun part of developing the website traffic is using the business intelligence Google Data Studio reports. It will help uncover keyword data, discover hundreds of potential keywords and top-performing keywords to rank and get more traffic quickly. 5. Improve internal links to boost ranking – It may be harder to get third-party websites to link to your content. However, it's easier to link to your own content from your own website. This method is called internal linking. It helps the search engines understand the context and relationships among various pages in the website.
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Discover how automated marketing reports may help your business flourish by providing interactive dashboards that impact data-driven business decisions.
Award-Winning Data & Visualization Experts with more than 15 years of experience in the Data Science and analytics industry, providing best-in-class analytics to your business. Key Feature highlights:
The advantage of using the business intelligence Google Data Studio is that you can build any marketing report. If you are only using basic templates like Google Ads dashboard, this blog will help you know the different Data Studio dashboard examples to help you meet the marketing needs. Know all benefits of digital marketing dashboards here.
1. Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads, Twitter Ads comparison dashboards: The businessmen and clients usually care about how much they are spending and what results they are getting in exchange. In this case, the paid channel mix reporting template will help create a visual summary that provides a clear idea about the results obtained from advertisements. 2. Google Ads Vs Facebook Ads comparison dashboard: If you are running similar campaigns on both Google Ads and Facebook Ads, then this template will be an excellent start for you. It will help you know which channel is more suitable and provide more results. 3. Facebook Ads reporting dashboard: If you spend more on Facebook Ads, you can use the simple Facebook Ads overview template to get a quick idea of the overall performance. 4. LinkedIn Ads reporting dashboard: The LinkedIn Ads dashboard is a great way to see which campaigns are performing well quickly. You can also know how much money you have spent on ads and the results obtained over time. 5. Quora Ads reporting dashboard: If you are experimenting with Quora's top question and answer platform, you will need this template. It will help you bring your click, conversions and cost in a single dashboard. 6. Social media audit dashboard: This dashboard will help you perform a quick social media audit that allows you to view the organic social media activity. 7. YouTube channel performance dashboard: This template will help you have a complete understanding of your YouTube channel's performance. You can use this Data Studio template to track the average view duration, video views, shares and other essential metrics in a single glance. 8. Instagram Insights dashboard: This template comes pre-populated with the most critical Instagram page metrics from profile impressions to followers and top posts to content type comparisons. 9 & 10. Facebook Insights dashboard: If you wish to track the organic performance of your Facebook page, then you have two options. The first detailed template will allow you to compare the individual posts. On the other hand, another template will be helpful for those who are interested in analyzing the metrics like audience demographics (location, age and gender), new likes, new unlike and many more. 11. Moz Domain authority template: This template can be used to see how the domain stacks up against the competitors based on some key metrics. 12. Google My Business report template: If you are running a local business with multiple branches, this simple Google My Business overview template compares the location's organic visibility, reviews, and many more. 13. & 14. HubSpot reporting template: If you use HubSpot, then know that the number of reports which you can create that is HubSpot-related is unlimited. Rather than focusing on all the metrics, focus on the basics. The first template can be used for basics and narrow down the focus on what matters. The other template helps you see how the blog posts are performing in terms of views and conversions. 15. Mailchimp Email marketing report template: Whether you use Mailchimp or not, you can use this template to track the email metrics. From open rates to unique clicks, this template will tell you the truth about email marketing. Final words: The above Data Studio dashboard examples will help you know your business perform better. Direct data transfers using the Powermetrics is an excellent way to build customized dashboards on Data Studio to feel comfortable and check out more. Thus use the automated reporting tools without fail to monitor the business performance. |