Do you want to grow your business? Then improving the website traffic is a pretty good way to achieve it. Google Search Console is a free powerful tool created to help business owners understand how Google sees their website.
But unfortunately, most business owners don't know how to use the Google Search Console data to improve business effectively. The digital marketing dashboard provides all the necessary marketing data required to track the marketing efforts. It will alert about the security issues, errors and indexing issues that will affect the website's ranking. You can use the business intelligence Google Data Studio to visualise all the data to improve sales. How to use Search Console data to improve the business? 1. Connect Google Search Console to Google Analytics – Connecting this tool with the Google Analytics account will help you analyse Google Search Console data in Google Analytics. This will help you get a new perspective on the top-performing keywords and content. If you haven't done it before, we recommend using Powermetrics Google Data Studio. It will automatically show your top-performing keywords. You can create a customised digital marketing dashboard to see impressions, clicks, CTC, average position, bounce rate, pages per session and sessions. 2. Find and fix search indexing issues – The most supportive feature of Search Console is that one can troubleshoot indexing errors. These errors usually can affect the search rankings by stopping the search engine from crawling and indexing the website's pages. These errors can be located easily with the Coverage report. This will show which web pages are indexed by Google and pages which are resulted in a warning or an error. You can find the common indexing errors such as 404 error, soft 404 error, server error and not followed. 3. Find and fix security issues – Security issues usually stop Google from crawling the website and cause a sudden drop in website traffic. Google will temporarily remove the affected pages showing warning messages to the users and will result in dropping website rank. The most common security issues faced by websites are Trojans and malware. 4. Using Google Search Console to grow traffic – The fun part of developing the website traffic is using the business intelligence Google Data Studio reports. It will help uncover keyword data, discover hundreds of potential keywords and top-performing keywords to rank and get more traffic quickly. 5. Improve internal links to boost ranking – It may be harder to get third-party websites to link to your content. However, it's easier to link to your own content from your own website. This method is called internal linking. It helps the search engines understand the context and relationships among various pages in the website.
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